TikTok Makeup Trends that are Worth the Hype

Admittedly, TikTok has become my favorite form of procrastination lately, but let me defend myself! Along with the laughs and silly filters, the social media app continually comes through with some of the most fun makeup trends! Not only are they wearable and chic, but the names each trend is given is too cute. From the fan favorite latte girl makeup to the newly coveted honey lips trend, there’s a whole lot to soak in. But as someone who been religiously scouring the app for all the latest in beauty, I can confidently say that these TikTok makeup trends are 100% worth the hype and here to stay. For a quick breakdown of how to achieve each viral beauty look, simply scroll ahead.

fashion blogger kaye bassey applying lip gloss in the mirror while wearing a maje paris green dress - tiktok makeup trends

TikTok Makeup Trends that are Worth the Hype


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A post shared by Kaye Bassey (@kayebassey)

Latte Girl Makeup

I already broke down the latte girl makeup in a previous post but it’s so good I had to include it here too. As much as I adore playing around with color, there’s no denying that nothing is more timeless than neutrals. This makeup look focuses solely on rich, warm brown tones that really sculpt and define the face. Now, I consider it one my go-to looks that I will continue to keep in my beauty repertoire!



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A post shared by Kylie Cosmetics (@kyliecosmetics)

Tomato Girl

This next trend materialized over the summer and encompasses an entire aesthetic. Think floral maxi dresses, pointelle camis, and hair scarves. In terms of beauty,  it’s a fairly light look that allows your beautiful natural features to shine. Start with a skin tint to provide just enough coverage without being cakey. From there, sculpt your face with a sun-kissed bronzer and apply this same product to your eyes for some warmth. Then, opt for a blush and sweep this over your cheeks and nose – be generous! Lastly, top off your tomato girl makeup with a touch of highlighter as a final ode to this summer’s glow.


Strawberry Makeup

Hailey Bieber recently took to TikTok to share her summery strawberry makeup routine and the crowd went wild. Berry inspired beauty exploded and it’s hard not to see why. This coquette style makeup is girly, feminine, and natural. To achieve the perfectly ripe strawberry makeup, start with brushing your brows with a clear gel for a fuller look. Then, use Tom Ford’s Shade and Illuminate bronzer to sculpt your hairline and cheekbones. If needed, use a little concealer to spot treat any blemishes or dark spots. This next step is of utmost importance. Use two shades of cream blush (light and dark) and blend them out on your cheeks. Curl and swipe your favorite lengthening mascara to your eyelashes. As a finishing touch, use the same cream blushes from before and apply to your lips for a monochromatic strawberry moment and top with a gloss! 🍓


@evalarosaxo this is perfect for summer🌞 #liphacks #lipsmakeup #makeuptutorial #makeup #honeylips ♬ Billie bossa nova X west coast lostten4ever – ved

Honey Lips

One of the newest TikTok makeup trends is honey lips. The key is to start with exfoliation! Buffer away the dead skin with your favorite scrub and rehydrated with a lip balm of your choice. Use your finger to apply a generous amount of a honey gold eyeshadow. Focus on your cupid’s bow and right beneath this area on the bottom lip. After, carefully line your lips with a pinky neutral. Last but not least, top everything with an ultra shiny lip gloss or oil to make these honey lips come to life!



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A post shared by Mary Phillips (@maryphillips)

Cherry Cola Lips

To round out these TikTok makeup trends, I present another fun lip look! Dubbed cherry cola lips, the goal here is blend shades of brown and red for a fizzy drink inspired result. Start with a sharpened brown pencil and slightly overline your natural shape for a fuller, plumper look. Use a tinted balm or lipstick in a coke-approved shade and apply to the middle part of your lips, using your fingers to blend this color out. Top off with a shimmery gloss – Fenty’s Hot Chocolit is the perfect shade of brown to round out your cherry cola lips.


Will you be trying out any of these TikTok makeup trends? 💋


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