These TikTok Makeup Trends are Worth the Hype

Who else is addicted to TikTok? I have been obsessed with consuming beauty content on my ‘for you’ page and I have gotten amazing inspiration over the past few weeks. This social media app is the starting point for so many current trends, makeup looks included. From the resurgence of the ‘I’m Cold’ makeup to Hailey Bieber’s sugar plum fairy tutorial, there are so many looks that I have been adding into my beauty repertoire. I have been posting a lot on the app (be sure to follow along and say hi) but wanted to share my absolute favorite makeup looks that are perfect for the holiday season and beyond. Ahead, I am sharing step-by-step my process, along with the products used so you can recreate these TikTok makeup trends for yourself at home!

Fashion and beauty influencer, KAYE BASSEY, wearing a black and white outfit from Tod's - TikTok makeup trends

These TikTok Makeup Trends are Worth the Hype

@kayebassey ⛄️☁️🤍❄️🌬️☃️ Im cold makeup – so cute #greenscreenvideo #imcoldmakeup #imcoldmakeuptutorial #winteraesthetic #wintermakeup #imcold #fyp ♬ original sound – ci

I’m Cold Makeup

Although this TikTok makeup trend emerged last winter, it came back with a vengeance as soon as the cold weather arrived. Inspired by the natural flush that occurs when spent out in the cold, this makeup is incredibly cute and blush-heavy.

1) Apply a generous amount of Summer Fridays ShadeDrops.

2) Prep and prime with the Elf Power Grip Primer.

3) Apply the  Gucci Concealer under the eyes, forehead, nose bridge, and chin. Blend out with a Beauty Blender.

4) Use two shades of the Glossier Cloud Paint Gel blush and apply shade ‘puff‘ on cheeks and ‘spark‘ above (towards the eyes).

5) Add a touch of UBeauty Tinted Moisturizer to even out complexion.

6) Set with the Laura Mercier Setting Powder and the One/Size Blurring Setting Powder.

7) Apply a shimmery eyeshadow, such as the Urban Decay 24/7 Eyeshadow, all over the lid.

8) Pop a powdered blush overtop of the cheeks for extra color.

9) Add the Benefit Dandelion Twinkle Highlighter to top of cheekbones and nose bridge for some shimmer.

10) Finish with a tinted lip balm and gloss!

Shop the products:


@kayebassey Obsessed with the nutcracker 🩰 tis the season – so here’s my take on the Sugar Plum Fairy 🧚‍♀️ Super soft, pretty and fun. #sugarplumfairyaesthetic #sugarplumfairymakeup #thenutcracker #sugarplumfairymakeup #makeup #grwm Hailey Bieber sugar plum fairy makeup the nutcracker on dark skin #greenscreenvideo ♬ Dance of the Sugar Plum Fairy (Tchaikovsky) – Ian Post

Sugar Plum Fairy

Hailey Bieber took the world by storm with the strawberry makeup trend in the summer. Now, she’s back with the Sugar Plum Fairy look which relies on pinky tones and lots of sparkle!

1) This makeup look wouldn’t be complete without Rhode skincare. Apply the Peptide Glazing Fluid all over.

2) Sculpt and tame brows with Anastasia Beverly Hills Brow Freeze.

3) Prime skin with the Elf Power Grip.

4) Conceal and highlight with a high-coverage formula like the Hourglass Flawless Fusion.

5) Apply the UBeauty Tinted Moisturizer everywhere else.

6) Use a generous amount of liquid blush in a bright pink shade.

7) With clean fingers, apply a shimmery neutral eyeshadow all over the lids.

8) Set the under-eyes with the One/Size Blurring Setting Powder.

9) Layer on an additional glittery eyeshadow.

10) Use a freckle pen to create a few faux-freckles on the cheeks and nose bridge.

11) Sweep a glowy highlighter on the highest points of the face.

12) Top lips off with a rosy pink shade!

13) Lastly, apply a few coats of mascara for wispy eyelashes.

Shop the products:


@kayebassey Holiday makeup ❄️✨ #makeup #grwm #holidayvibes #sparklymakeuplook ♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

Sparkly Holiday Makeup

TikTok has infiltrated my conscience in more ways than none. This holiday, I took inspiration from fellow creators and decided to create a sparkly holiday makeup look using my favorite YSL products.

1) Create a glowy base with the Touche Eclat Blur Face Primer. The little specks of gold brighten up your entire face in one go!

2) Use the Couture Mini Clutch palette to create a sparkly, smokey eye. I applied the mauve shade all over, the shimmery shadow on top, and created a cut crease with the darkest eyeshadow.

3) Blend the Nu Lip & Cheek tint on the cheeks.

4) Generously swipe on mascara for extra wispy, voluminous lashes.

5) Apply a coat of the Rouge Volupté Lipstick and the Lip Gloss for a pigmented, yet hydrated lip.

6) A few spritzes of the perfume and you’re ready to go to the holiday party!

Which of these TikTok makeup trends is your favorite? 
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