These 2024 Beauty Trends Will be Huge

Last week, I covered the upcoming fashion trends expected to dominate the new year. Now, let’s shift our focus to the beauty industry. Undoubtedly, TikTok has played a pivotal role as the catalyst for numerous popular beauty trends, and I expect this influence to persist as long as the app remains relevant. Already, we’re seeing the rise of specific looks and products that are shaping the beauty landscape for the next 12 months. From the bold statement of ombre lips to peptide-enriched skincare, there’s a plethora of exciting developments to look forward to. So as you get ready to revamp your wardrobe for the new year, don’t forget to do the same for the products on your vanity and within your bathroom cabinet. Without further ado, here are the 2024 beauty trends that will be omnipresent.

Kaye Bassey and Coco Bassey in a Chanel Beauty campaign - 2024 beauty trends

These 2024 Beauty Trends Will be Huge

2024 Beauty Trends

Ombré Lips

Without a doubt, one of the biggest 2024 beauty trends will be ombré lips. We saw a few glimpses into this at the end of last year as the hashtag for cherry cola lips garnered millions of views. This look encompassed a brown lip liner accompanied by a warm burgundy shade, much like the fizzy drink. In the next few months, the ombré lips trends is sure to blossom into an even larger entity with a variety of shade combinations. From pairing this with smokey eyes to more minimal makeup looks, this is a trend you don’t want to overlook.

Statement Liner

A contrasting lip is not the only liner that is taking center stage in 2024. This year, we are witnessing the triumphant rise of statement graphic liner as one of the most captivating looks. Traditionally, eyeliner was typically drawn in a straight line or wing. But now, it’s becoming a freedom of expression. From geometric shapes to abstract lines and bold patterns, this trend encourages you to unleash your creativity.

Blush Overload

Trending makeup looks from the past few months, like Sugar Plum Fairy and the “I’m Cold” makeup, were definitely blush-centric. Experts are saying that this is only going to continue into the new year. These days, there are so many innovative and new ways to apply blush. From liquids to creams to traditional powders, you can bet that this is a makeup item that you don’t want to skip out on.

Death of Clean Girl Makeup

It looks like we will be collectively waving goodbye to the clean girl era that dominated social media. Instead of workout gear and barely-there makeup, 2024 is all about opulent style and smokey eyes. Currently, there’s been a huge revival of messy 90’s makeup complete with smudged eyeliner. This is just the beginning as these heavy, vampy looks are expected to rise even further this year.

Body Care

Skincare is always important but one of the rising 2024 beauty trends is the emphasis on body care. We meticulously spend a large portion of our day applying serums and creams to our face – why wouldn’t we extend this same care to our body? In 2024, I think we will see an emergence of even more innovative body care and an emphasis on the importance of treating our skin from head-to-toe.

Peptide Skincare

Peptides are an amazing anti-aging ingredient because they boost collage production. but they also reduce inflammation and reduce the appearance of pores. In the skincare market, I predict peptide-infused formulas to take the world by storm. From Rhode’s Peptide Glazing Fluid to Paula’s Choice Peptide Booster, I rounded up a few peptide enforced products for you to shop below.

What are your thoughts on these 2023 beauty trends?
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