5 Fashion Aesthetics that are Defining Summer 2024

When it comes to fashion, summer has a way of inspiring experimentation. There’s something about the warm weather that makes us feel more adventrous! Beyond the multitude of trends circulating, several fashion aesthetics are gaining popularity. While I don’t advocate for boxing oneself into a single style, exploring different aesthetics can make style more fun! Fashion is about escapism and expressing creativity, so feel free to channel sailor vibes one day and cowgirl vibes the next. If you’re looking for the next big thing, here are 5 fashion aesthetics that will define summer 2024 and where you can shop them.

Fashion blogger Kaye Bassey pictured wearing a sage trench coat from max mara - fashion aesthetics for summer 2024

5 Fashion Aesthetics that are Defining Summer 2024

Nautical Vibes

As we’re inclined to spend more time at the beach during this season, incorporating a nautical vibe into our ensembles feels natural. This could mean wearing a navy striped sweater casually draped around the shoulders or styling a button-up shirt with white linen bottoms. To nail the trend, stick to a navy, white, and red color palette and you’ll be ready to set sail in no time.

Garden Girl

Cottagecore has evolved into the charming and nature-inspired garden girl aesthetic. The idea is to embody a girl heading out to her garden, embracing whimsical and nature-inspired outfits. This trend can be interpreted in two ways: one, a romantic and ultra-girly approach featuring sweeping skirts and corsets; and two, a more rugged garden girl unafraid to get her hands dirty, with denim and work jackets styled in a feminine manner.


The tenniscore vibes are still going strong, even as we enter summer, but it’s just one facet of the larger preppy aesthetic that’s gaining momentum. This style draws inspiration from collegiate dressing, featuring classic Ralph Lauren-type pieces like rugby shirts and pleated skirts. These timeless pieces exude a sense of sophistication and elegance, making them perfect for any occasion.

Pop Princess

For my girly girls, the pop princess style is a must-try this season. It’s all about embracing your inner pop star (a la Sabrina Carpenter) and features rom-com inspired outfits and sequined mini dresses, perfect for a fun girls’ night out.


The western aesthetic trend for summer is all about channeling cowboy-inspired vibes with a modern twist. This trend features elements like cowboy boots, fringe details, and Western-style shirts. Incorporating these pieces into your wardrobe adds a touch of the Wild West to your summer style. Best of all? It’s Beyonce approved!


Which of these fashion aesthetics are you most excited for this season?
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