10 Viral Beauty Products that are Worth it

There are an endless amount of aesthetics, makeup looks, and products continually going viral on social media. So much so, that it can be hard to discern which products are actually worth your time and money. It’s also hard to tell which review is authentic and which one is sponsored, adding even more buyer confusion into the mix. Since I am a self-proclaimed beauty and makeup junkie, I have been fortunate enough to put some of the most talked about products to the test. From game-changing foundations to must-have skincare technology, discover the must-have items that are not just trending but are genuinely worth the buzz. Ahead, you’ll find the 10 viral beauty products that are new staples within my own collection and why they should be a party of yours, too.

Fashion and beauty blogger, Kay Bassey, wearing a printed maxi slip dress - viral beauty products 2024

10 Viral Beauty Products that are Worth it

viral beauty products 2024


@kayebassey Have you tried the Laura Mercier foundation yet?? Saw @glamzilla using this & yeah we are all going crazy #viralmakeup #lauramercierflawlessfoundation #beauty #bestfoundation #foundationreview #lauramercier #greenscreenvideo #fyp ♬ Feather – Sped Up – Sabrina Carpenter

1) Laura Mercier Real Flawless Foundation

@Glamzilla‘s first impression of the new Laura Mercier foundation went completely viral on TikTok, causing the product to almost sell out on Sephora and Ulta. However, there’s almost all shades in stock on Nordstrom. I used a foundation brush to apply and it practically glided on my skin. Could not recommend it enough!

2) E.l.f. Power Grip Primer

I use to be a loyal Milk Makeup Hydro Grip Primer fanatic… that is until I switched over to this one from E.l.f. For a fraction of the cost, this gel-based primer ensures my makeup does not budge so it can last all day long.

3) Patrick Ta Major Headlines Blush Duo

On my full glam days, I prefer to apply a cream based blush, followed by a powder brush for ultimate lasting power and pigmentation. This blush duo from Patrick Ta makes the process that much easier. Both formulas are beautiful and the color payoff is impressive!

4) ONE/SIZE Setting Powder

Right off the bat, I can confidently say that this loose setting powder is worth the hype. While the ultra pink formula has gone viral for its blurring capabilities, the other versions are just as effective! It truly looks like you have a filter on when using this setting powder.

5) COSRX Advanced Snail 96 Mucin

One of the skincare products to go absolutely viral on TikTok was the COSRX snail mucin. It’s been a popular item in South Korea for years and I can fully understand why! It really works to give you the coveted glass skin look. Simply pat a pump into your skin (after serums and before moisturizer) to reap the full benefits of this miracle-working skincare product.

6) Summer Fridays Lip Butter Balm

If there’s one lip product I am bringing with me wherever I go, it’s the Summer Fridays butter balm. Who doesn’t love a hydrating lippie that also has the more gorgeous color payoff? It’s like your favorite lip gloss but with ultimate hydration.

7) Nudestix Nudies Matte Cream Bronzer

By far, my go-to bronzing product has been this one from Nudestix. I am definitely a cream based gal and this stick makes getting ready that much easier. It glides on effortlessly and takes just seconds to blend for the most natural contour.

8) NuFACE Facial Toning Device

Finally, a beauty device that is worth the money! That’s right, I said it. The NuFACE far exceeded my expectations over the past few months. At first, I thought it was just another gimmicky product, but after consistent use, I can say that it really does work to sculpt the face. So much so, that the results are immediate, making it a great ritual to include in your morning routine, especially on days when you have a special event.

9) Colorescience Sunforgettable Total Protection Face Shield Flex

Although on the expensive side for a tinted moisturizer product, I was genuinely impressed with this one. You have probably seen quite a few videos of this color-changing sunscreen on your feed. This product is ideal for days when you don’t have a lot of time or just want a product that looks and feels like your skin, but better.

10) Mediheal Madecassoside Blemish Pad

The Mediheal toner pads are a game changer! It works the same as a toner but the disposable pad gently exfoliates the skin as you apply the product. You can simply swipe and throw away or you can actually use the pads as you would a face mask. This is perfect for when you have a pesky breakout and want to target it before applying the rest of your skincare.

Have you tried any of these viral beauty products?
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